What is it about?


Let's make traffic safe – together for children

In every corner of our homes there is daycare centers, preschools and schools, where children begin their first independent journeys in transport. Every year, almost 300 children steps onto the school road or through the kindergarten gate – often for the first time without an adult by their side.

Traffic becomes a part of their everyday life – and unfortunately also a risk: up to 40% of children's traffic accidents occur in familiar surroundings, near home or school. That is why road safety is not just additional education – it is vital for everyday safety.


Every child deserves the right to learn safely

Unfortunately, many daycare centers and schools do not have the resources or budget to purchase guides, reflectors, or other traffic safety materials.

We at Lasten Apu ry believe that No child should be left without the opportunity to learn safe traffic behavior.That's why we're running this campaign together. with you – whether you are an individual, a parent, a local business or a community.


How can you get involved?

You can order bilingual Traffic Skills magazines, Traffic Skills guides, soft reflectors or reflective vests – either for yourself or to be sent directly to the daycare, preschool or school of your choice.

You can also order the guides for yourself and deliver them personally to your child's kindergarten – educators and teachers take the material with joy and gratitude.

All materials are supplied directly from our printing house in Kuopio, transported by Matkahuolto, directly to the recipient - with tracking and reliability.


Campaign results – over 30 guides and thousands of reflectors

From 2022 onwards we have already delivered the material to hundreds of daycare centers across Finland.
In 2022–2025, the following has been distributed: over 30 guides for children – each of them at the request of the kindergarten or school.
From 2024 onwards we have also delivered reflectors and reflective vests according to growing need – and there has been a constant demand for these.


Why this particular material?

Easy and inspiring learning

The Liikennetaito magazine and guide are child-friendly, visually appealing and playful, making learning fun and meaningful.

Bilingual – accessible to all

All material is available in Finnish and Swedish, so the education reaches all children regardless of language background.

For pedestrians and cyclists

The guides are clearly divided for different modes of transport, so the content is concrete and immediately usable in everyday life.

To support educators and parents

The material is designed to support both teacher education work than the role of parents as traffic educators at home.


Come support an important cause

Children learn best when safety is taught early – and in the right way. Together we can ensure that every child has the opportunity grow into a careful, aware and independent operator in traffic.

You can easily participate:

  • As an individual or a company
  • With one guide or in a larger group
  • With a one-time subscription or annual support

You can if you want. certificate of honor your participation, and businesses may be visible on the campaign website and Facebook pages among our supporters.


Do a small thing that has a big impact – subscribe to Liikennetaito magazine or Liikennetaito guides today., because every child who arrives safely is the greatest achievement of our campaign.

Orders and further information: info@lastenapu.fi
Customer service: 0400344335 (weekdays 10 am–14 pm)


From 2024 the guide will also be available in bilingual format

The new guide, which is now bilingual, also includes important information and tasks related to traveling with bicycles, scooters and skateboards.

From the beginning of 2024, our guide will also be bilingual.
I den nya guiden, som nu är twospråkig, har vi even important questions and tasks related to kick/scootboards and skateboards lagt till.


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