A safe start in traffic – Lasten Apu ry's Traffic Skills campaign for daycare centers and schools
The Finnish Children's Aid Association does concrete work for children's road safety. We publish bilingual Children's Traffic Skills magazine and guide, which are designed specifically for the needs of early childhood education and primary schools. In addition, we supply safety products and educational materials directly to daycare centers and schools – from printing to delivery, easily and effortlessly.
This is how the campaign works – safety starts with cooperation
Together with our partners, we deliver four times a year seasonal, task-based traffic safety magazines, which children can use both in kindergarten and take home. Along with the magazines, clear and illustrated guides for traffic safety training.
The campaign is always carried out in good cooperation with the kindergarten or school - we agree on the delivery of materials in advance, and we note the number and age of childrenso that each child receives the appropriate amount of material at just the right level.
Safety is a shared concern – since 2005
The Traffic Skills campaign, launched in 2005 and reinvigorated in 2022, has spread to several locations across Finland – and has been very well received. Although the campaign is nationwide, we always operate locally, close to children and educators.
The benefits of the campaign for kindergartens and schools – 8 important aspects
1. Inspiring teaching materials
Colorful magazines and guides attract children to learn. The content supports the goals of early childhood education and is designed at a child's level, With the principle of “Learn and understand”.
2. Practical learning in everyday life
The material can be used to implement real traffic exercises in the yard or on a nearby street. Children are taught, among other things, how to cross the road safely and recognize traffic signs.
3. Support for parents too
Each magazine contains information and tasks for parents too – this way, road safety education continues at home. Children and parents can solve problems and discuss traffic issues together.
4. High-quality safety equipment
As part of the campaign, you can share reflectors, safety vests, helmets and other protective equipmentInstructions for parents on proper use are included.
5. Online and social media – additional visibility and information
The campaign has its own social media channels and websites where it shares tips, how-to videos and newsDaycare centers can share material in their own newsletters and websites.
6. Easy and effective campaign
We take care of the logistics – Daycare centers and schools only need to provide the number of children and their age distribution., and we deliver everything ready to use. No extra work.
7. Play, tasks and color – Liikennetaito magazine
The Children's Traffic Skills magazine is also worksheet: The publication, which is published 4 times a year, contains 10 educational tasks in each issue related to safe movement as a pedestrian, cyclist or even on a scooter. A total of 40 tasks per year!
The magazine is 32–60 pages long, full of colors, illustrations and rewarding coloring tasks. It is fun and easy way to teach, and it is easy for children to learn things through play.
8. The goal is a safe everyday life
The main goal of the campaign is to increase children's awareness of traffic dangers, strengthen their skills to act safely and reduce traffic accidentsEvery magazine, guide and reflector distributed is a step towards a safer traffic culture.
Working together for a safer tomorrow
Lasten Apu ry's Traffic Skills campaign makes traffic a safer place for everyone – especially the smallest, who are the most vulnerable road usersEvery participating daycare center, school, and business partner is part of this important joint effort.
Contact us – and let's make a safe start to children's traffic together!
We are also an environmentally friendly operator
We only use recycled paper in all our printed products. We have also calculated the carbon footprint of our operations for 2023-2024. We monitor our carbon footprint and strive to reduce it. You should do the same.
